Let’s be realistic, Mcdonalds restaurant won the battle in the morning several years ago. For McDonald’s, breakfast is a big part of where they make their cash: 25% of their sales come from breakfast. However, what appeared to be a done deal is starting to look anything like that now. Over at Taco Bell, a new breakfast menu having a Waffle Taco has been widely protected by the media and is meeting with positive reviews. Clearly this battle is not over. It may be time for the McDonald’s product managers to begin to make changes to their breakfast product development definition. The product managers at McDonald’s want to get creative…
At this point in time, the McDonald’s product managers are working with not one, but three different challenges for their former dominance of the breakfast meal. The first issue that is certainly confronting them is they’ve began to lose relevance among younger consumers. These buyers no longer think “McDonald’s” when they wish to purchase a breakfast. Next, the time that it takes to have your breakfast at McDonald’s has gone up lately. The workers at McDonald’s are struggling to try to fill orders as the McDonald’s menu has expanded increasingly more complicated. Finally, the McDonald’s standard of service has begun to slip. Restaurants usually are not being kept up and restrooms are certainly not clean. These complaints need to be solved or it’s likely to start looking bad to possess McDonald’s on your own product manager resume.
Clearly, McDonald’s includes a problem on their own hands. At the same time that the McDonald’s product managers are working with many of these issues, their competitors is reentering the breakfast market. Their #1 threat is apparently coming from Taco Bell – they’ve just introduced their Waffle Taco. White Castle has launched a Belgian Waffle sandwich, and Burger King has launched a value menu with items priced at US$1. Meanwhile, don’t forget Starbucks with their La Soulange pastries and Dunkin’ Doughnuts who plan on opening 400 stores outside of their traditional area of operation.
What was once a market the Mcdonalds menu dominated has once more converted into a battlefield. Among the conditions that the McDonald’s product managers are facing is the fact McDonald’s will not appear to have any new products to offer you for breakfast. Because of this the merchandise managers will probably be struggling to get any customer attention for breakfast offerings.
What McDonald’s Is Trying To Perform To Win The Breakfast War
McDonald’s is a big company with deep pockets and experienced product managers. They will not take this threat with their breakfast market laying. They are going to end up needing to do multiple things to become in a position to successfully beat back your competition.
The very first things which McDonald’s is planning on doing in order to take back breakfast would be to start up a marketing push. Since they don’t have new breakfast foods to discuss, instead the marketing push will be based on referring to their fresh cooked breakfast menu. They would like to tell people that they cook their breakfasts, unlike a selection of their competitors.
Next, McDonald’s can also be planning to perform a marketing push to be able to promote their lunch menus including such items as Big Macs and French-fried Potatoes. The reason for the reason being these core products make up 40% of McDonald’s sales.
Finally, so that you can solve the restaurant problems they have been facing, McDonald’s is thinking about making two changes. The first is they are planning to do a more satisfactory job of optimizing their staffing to make sure they have enough people working in the right times. Finally, these are along the way of putting in new prep tables which will allow workers to more efficiently add new toppings when customers customize their orders.
What All Of This Means For You
The fast food organization is a tricky business to stay in. McDonald’s continues to be there for a long period and it has done adequately. They employed to own the breakfast meal though their size and innovation. However, their competitors have started to realize how valuable breakfast could be and they are starting to challenge McDonald’s breakfast empire. Seems like it’s time and energy to update the McDonald’s product manager job description.
The McDonald’s product managers are getting ready to fight competition in a variety of ways. Their first effort ended up being to commence to offer free coffee making use of their breakfast meals. However that was insufficient. Their next effort rzyhkx to make use of marketing to emphasize that their breakfast foods are all freshly cooked. McDonald’s will also be optimizing their staffing and introducing new prep tables to speed the roll-out of meals.
The most important factor the following is that Mcdonalds menu realizes they may have a problem on their own hands in terms of breakfast. The product managers look like taking a fairly standard method of coping with this new threat. However, there is a possibility that the things they really should be doing is becoming more innovative with the kinds of food which they offer. Only time will inform if the McDonald’s product managers take the correct strategy to coping with this competitive threat.