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Every AdWords advertiser is usually trying to find a way to decrease their click costs. When in reality most PPC advertisers wake up each day to find their costs per click climbing higher and higher and soaring to ridiculously high levels. Many people get very frustrated at this point and end up shutting down their campaigns. What a lot of people don’t understand is the reason Google keeps charging increasingly more per click is because their AdWords campaigns have some big problems and these big troubles are causing penalties from Google. That’s right; you’re being punished by Google. Listed here are the key reasons that your campaigns are suffering from Google’s wrath as well as what you can do to get back on Google’s good side.


Firstly, you need to understand that Google is absolutely enthusiastic about “Relevancy”. In PPC management Relevancy is definitely the key to either succeeding in AdWords or failing miserably. Google is about returning relevant search engine results with their users. Just what exactly does Google look out for in your AdWords campaigns? Google is looking to see if your ad along with your site are 100% related to the keyword that was searched on. Google likes to view the keyword appearing inside your ad a couple of times and appearing repeatedly throughout your landing page. This way Google know that it’s offering the searcher with relevant results. In case your campaign will not be set up like this this is exactly why your bid costs are going up everyday. Google has deemed your campaign with “% Relevancy”.

You Have To Help Make Your Campaigns Have Relevancy

You may ask, “Well how is it possible for me personally to publish a specific ad for each keyword and make my landing page highly relevant to my entire keyword list?” That’s where the skill of professional PPC management will come in. You Need To create your ads and your landing page be highly relevant to the keyword searched on. Here is the key to obtaining lower click costs! Should you don’t possess the time or even the know steps to make your campaigns have perfect relevancy then it’s time you considered outsourcing your PPC management to some professional.

You Must Organize Your Campaigns Correctly

Google majorly frowns upon campaigns that have all of their keyword lists stuffed into just 1 or 2 adgroups. Google expects each of the keywords to get sorted and organized into very closely knit adgroups with all of the keywords in an adgroup being relevant to one another. Google hates campaigns who have plenty of keywords in the same adgroup and absolutely detests once the keywords have little to do with each other. In PPC management I’ve found which i get far better results basically if i take my clients keywords and put each keyword into an adgroup on its own. Organizing your

campaign correctly is a big part of getting great click costs in Google.

Split Testing Your Ads Can Dramatically Decrease Click Costs

That’s right; Split Testing your ads Daily can have a dramatic influence on click costs. If you think about how Google determines ad cost you’ll start to realize how important Split testing really is. Split testing allows you to find which ads are higher performing and obviously the larger performing ads make the most clicks. If your ad is 1) Perfectly Relevant and two) Includes a great Click-Through-Rate because of this your ad could have a higher Quality Score. Quality score helps determine your ad rank along with your cost per click.

I know it sound very confusing, but Split Testing in conjunction with the methods I mentioned previously is very powerful. In the event you don’t understand most of these approaches to lessen your click costs, then it’s ijswdu you select whether you’re planning to learn how to apply many of these strategies yourself or whether you’re going to let a PPC Expert do all of the heavy lifting for you. AdWords is really a complicated game but if managed correctly can become a very profitable revenue stream and leads for the business.

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