Nearing the end of 2016, Google started letting webmasters know about impending changes to their online search engine ranking system that would have influence on how sites would be viewed in 2017. To continue to rank well in 2017, websites will have to hit certain additional criteria. In this article, I discuss these key new changes that will impact your website’s organic SEO rankings in the Google Search Engine.
The very first item on their own list is the one about making sure that your web site includes a published SSL certificate in place. Now, as far as Internet search rankings go, you will quickly be penalized should you not provide an SSL certificate set up on your own site.
One of the primary moves in this regard already now in place, is the fact that unless you have an SSL certificate on your site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to let a possible page viewer bear in mind that the site has not been secured. Clicking on the exclamation mark raises the specifics from the security infraction. This new item is now already in place on the browser using the January 2017 Chrome “56” browser update.
SSL certificates are certainly not a significant expense nowadays and also you can have them put in place for as low as about $26 each year in case you are not running an e-commerce site contributing to $70 or if you are. Google is extremely considering customers being protected since they visit websites directed by Google and they want to ensure that customer data entered on these internet websites is encrypted along with a person’s information is kept safe. In this regard, they will therefore be penalizing “organic search-wise” those websites who have not put an SSL certificate in place. So, if being found by Google organically is important for you, this is a step you will have to take along with your site.
Next on their agenda is popup adds on webpages, particularly on mobile devices. Google customers find adds that popup on webpages they visit to be very obtrusive and annoying and Google has become paying attention to their complaints. Google has found that popup adds often can cover an entire screen on the mobile device and can even be hard to eliminate. Thus as Googlebot crawls your webpages and then in particular, your mobile webpages, remember that they will be looking on popup adds with disfavor and your page will be penalized if popup adds are found.
Google’s move here is because they are seeking to deliver quality content for their search and “AdWords” customers on behalf of their advertisers. They are on the seek out quality content pages to serve up – not “Fluff” pages whose primary purpose is to popup an add to sell something. Advertising on the web is going to start to change for this reason new search engine ranking requirement if you are seeking to be found and also you currently run popups on your own pages, you may be wanting to start performing some rework on these pages. Do standard advertising through anchor-text links and hyperlinked images on pages instead – Google will reward you because of it instead of penalizing you.
The next change required for 2017 will see lots of people scrambling to boost their internet site design architectures. Almost half of all the Internet access nowadays is performed by cellular devices including tablets.
In a recent study performed by a Google subsidiary company, it had been found the average load time for a webpage over a mobile phone is still sitting at about 19 seconds to load. This same study indicates that mobile phone users on the other hand just have an attention span for page loading of approximately 3 seconds. After 3 seconds, over 53% of users abort meaning that slow-loading mobile pages that Google currently sends customers to via their search engine and on the part of their AdWords advertisers, are certainly not getting loaded.
So things are changing. Google has setup an entirely separate search engine “page indexing” database in their system for mobile webpages. The loading sweet-destination for a page is 2-4 seconds and in case your mobile page takes longer to load than this since it is getting crawled by Googlebot, Google can make note of this and your page will no longer be arriving inside their search engine rankings for users before you can have this fixed.
With over 50% of all the website interactions now coming from mobile, it has the potential of cutting your total website visitors by nearly half as soon as your pages have been flagged by Googlebot for being slow loading – not too mobile was working for you anyway with approximately 53% of individuals clicking off before your page ever got loaded to begin with.
In fact, many WordPress theme providers are now scrambling to develop and market as accessories to existing WordPress customers “Mobile-Friendly” website components. The jury continues to be out on these however as to whether or not they sfherw get down to the 2-4 second page loading time “sweet-spot” requirements now being essental to Google.
To hit loading times that are consistently this fast, will virtually require the building of “natively coded, responsive” webpages which do not use widgets of the sort. And even enough time use to convert the content of the existing fat page in to a fast loading, content filled mobile page takes time that may still keep the page out from the fast loading category.
To sum up, the Internet search engine today wants professionally built, natively coded webpages to serve up solid content to its customers on mobile devices. To be successful having a website organically later on as a result, will need for many online entrepreneurs, a necessity to rebuild existing websites.