What’s the quickest approach to attract more new patients to your practice? Every practice owner wants the easy answer so when the phone rings and some snake oil salesman starts talking; it can be simple to get suckered. And then be left paying month after month for a service that does little or nothing.
Here’s how to prevent getting sold and instead find an online medical marketing firm which offers value. Ask these 5 questions.
* Do they measure success when it comes to trackable new patient leads?
* Do they really charge month to month or lock people into long-term contracts?
* Can they supply proof the service(s) generate more new patient calls?
* Will they be transparent or do they really hide fees?
* Will they manage your marketing for you personally?
* See below for your details on each.
1. Do they really measure success in terms of new patient leads?
In the event you own a practice, the objective of medical marketing is always to do just something, which is to have more new patients calling and or emailing your practice. It’s never to the quantity of ad impressions or Google views, branding, or page impressions or even total quantity of calls you receive. None of those things can be transformed into new patients and sales.
Most medical marketing firms make an effort to bury you in data about stuff that has no tangible benefit. A few will even request you to put special coding on your own website throwing off your current marketing metrics. Instead search for a marketing firm that utilizes call tracking and form fill tracking to accurately determine how many NEW Patients contact you every month.
2. Will they charge month to month or lock people into long-term contracts?
Long-term contracts should be a big red flag. It’s a sales strategy to sell something people would want to dump inside a month or two that keeps you spending money on 6-twelve months for a thing that does nothing. Ensure that you pick a medical marketing firm that charges on the month to month basis. This way, they’ll must continue to earn your company monthly.
3. Can they provide proof the service(s) generate more new patient calls?
Ever had someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” It is important you need to know is the fact that none of these work then one is even illegal. There exists zero proof that utilizing these marketing tools will attract a single new patient. However, there is a lot of evidence that these are just methods to charge your practice for services which do nothing.
Geo-fence display pushes texting to prospects driving from your practice. Which is not merely annoying, and in case it worked would mess with our scheduling. In reality, it doesn’t generate leads. Great idea should you have had a bar in a sports stadium. Bad idea for medical practices.
Retargeting is a great idea, for many local businesses but Google’s views it as a a violation of HIPAA. Using retargeting ads could put your practice in jeopardy.
Banner ads? Again no evidence they generate any new patient calls and plenty of evidence they’re a complete waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service activly works to generate new patient leads then speak with several clients who’ve used it.
4. Are they transparent or do they hide fees?
In terms of price you’d like to know what you’re spending money on, right? Yet a standard ripoff strategy in the industry would be to charge for Pay-Per-Click ads based on a mythical ad cycle, say $1000 per cycle. Then your firm refuses to actually provide information about how much of that cash will almost certainly actual AdWords spend versus to their pockets.
The sole transparent way to charge for medical PPC is to charge a monthly management fee then have you ever pay the AdWords spend directly on your credit card. That way you know precisely how much you might be making payment on the marketing firm to handle your medical PPC and how much went along to Google’s AdWords.
5. Do they really manage your marketing for you?
There are tons of low-cost website marketing services on the market that provide you usage of software so you can manage your marketing yourself. For instance, you can find a number of businesses that sell online review software, and almost none that train your team using it and make sure it’s working for you.
Getting use of powerful online marketing tools is excellent, theoretically, in case you have a Ph.D. in website marketing and 40 hours every week to spare. On the other hand, if you already have a job helping patients, these are generally just a large total waste and cash.
Be sure to check that this marketing firm does the work, so that you can focus on what you do best which is helping patients. What’s the easiest approach to attract new patients? Ensure for each and every dollar you invest in lead generation you’re getting nlphhf and a positive ROI. It’s that simple. And steer clear of all of the nonsense about geo-fence displays, retargeting, banner ads along with other items that does nothing to your medical practice.