Selvedge Denim are making waves across the denim world with brilliant styles and a tongue-in-cheek, almost badass aesthetic. This mindset comes across in their company name, which is a satirical poke at the celeb-infatuated culture of today that buys costly jeans simply because they are endorsed by big names. The company logo is similar to 1950`s Pop-Art, depicting the ‘ideal blond’ as being a satire of mass media and mass culture. A local comic book illustrator was hired to draw it and it is reminiscent of golden age love comics. Naked & Famous Denim as being a brand, go towards everything that is wrong with the Selvedge Denim. Instead of selling glamour and celebrity tradition, their main focus is to produce much better jeans for a much better price.
Selvedge Denim are happy with the fact that they never buy marketing. This means unlike mass marketplace Hollywood brand names, they don’t have to factor multiple-million money advertisement strategies into their item cost. The company like to keep personal relationships and merely work immediately with their merchants. They currently target more than 25 countries straight from the head workplace in Canada. Throughout sourcing and production, merely the most unique and rare denim fabrics from China are employed. The prestigious mill, from Nude & Well-known Denim import all their material, is focused on making only the best and most expensive denim in the world. All through each step in denim creation, the mill utilizes a mixture of old school and modern techniques to weave, coloring and complete. So much tradition and background flows in to the material so it can be valued from the denim purist. Right after the denim is produced, it is actually imported into Canada where production happens.
All Naked and Well-known denim jeans are maintained raw and simple. You can find no fancy washes, no heavy embroidery pieces and no gimmicks. These jeans are simply made from the most effective fabric in the world along with contemporary fits. Because the brand eliminate these expensive and perhaps unneeded right after-results, real denim fans and consumers alike can appreciate these special materials to get a smaller cost.
Inside the label’s short but productive lifespan, selections have showcased dozens of Selvedge Denim Wholesale together with blended fabrics like Kevlar denim, cashmere denim, silk denim and camel head of hair denim. While mastering their product, Naked and Famous have toyed with right-hand twill, left-hand twill and damaged twill denim as well as chambrays, dobby towels, and lots much more. Their experienced patternmakers exhausted normal cut designs and also have developed several modern suits for people. The brand currently offer three men’s suits and 4 ladies styles. Even though main emphasis in the brand name will be the denim, they also provide clothes including shirts, straps and knitwear. At the head in the company sits proprietor and founder Brandon Svarc, a personal confessed nerd in whose family happen to be inside the clothes business for pretty much 60 years. Brandon can still recall enjoying inside the warehouse amidst plenty of boxes of jeans and belives that Selvedge Jeans is within his blood. The brand’s parent company was established by Brandon’s grandpa and being raised he always knew he would wind up in the apparel industry.
Selvedge Denim as being a brand name keeps growing quickly and they are continuously expanding their item line and reach. The company already target renowned stores throughout the world and also have lately broadened additional away from most powerful markets in the United states, Canada and China. It becomes an revolutionary company which manages to produces jeans that anyone can wear and denimheads can talk for hours about.